Job Description
Care is at the heart of our business, and it's this distinct core value that makes Hyatt one of the world's best hospitality brands. To be able to deliver care in a fast-paced world, we need to develop a deep understanding of our guests and use that to personalize experiences meeting our guests where they are thus creating ownable points of differentiation. Activating on personalization at scale is critical to Hyatt's digital growth plans, with the goal to individualize the end-to-end experience, from acquisition to discovery, booking, stay, and post-stay reactivation.
The vision is to deliver the best contextually relevant product, offer or content to our guests, at scale across digital channels (such as web, mobile site, e-mail, app, paid media, social media, etc.) and offline channels (such as direct mail, point of sale, contact centers etc.) At the heart of this vision is a personalization platform (or Hyatt's Personalization Engine -- HPE); a decision-engine that leverages advanced AI/ML to fuel personalized content delivery across all touchpoints. Core components of the HPE include: 1) centralized system to manage the offer content; 2) enterprise business rules engine; 3) AI/ML powered recommendations engine -- with centralized modeling and scoring, utilizing full breadth of consumer data; 4) campaign & journey management capabilities; 5) offer management system; 6) omni-channel distribution enablement -- via a robust API layer; 7) core orchestration layer -- that tie everything together built fully cloud native serverless infrastructure.
This role will assist in creation and delivery personalized guest experiences for our guests and support their delivery.
Responsibilities
* HTML, CSS, and JS content experiences that are delivered via email, sms or web that are personalized though use of a handlebars templating engine.
* Creation of re-usable components that allow us to maintain a constant brand experience across our communication channels as the company evolves.
* Translation of events, guest and property profiles and promotion metadata into rich personalized content and experiences that drive value for our guests and drive revenue.
* Support of the delivery pipeline that includes calling into REST Web Services for final delivery, and selection personalized content using JS/TypeScript/Node.js with the support of more backend focused developers.
* Working with UX, Designers and Product to deliver outstanding guest experiences.
* Participate in Agile ceremonies as part of the SDLC.
* Develop, implement, and configure web content management solutions using AEM (Adobe CQ) and technologies such as Java, HTML/DHTML, XML, JavaScript, and web services.
* Contribute to a culture of continuous improvement by suggesting improvements to our processes, product and architecture.
Required Skills & Experience
* Experience with the constraints of HTML and CSS in email is desirable.
* Experience with React JS, Bootstrap 3, CSS Preprocessors (LESS / SASS)
* Exposure to Adobe Experience Manager (AEM) our CMS is better to have it.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.