This large financial institution is looking for a Marketing Data Analyst to work within the US Marketing and Analytics team within personal and business banking. The core part of this role is providing recommendations to marketing to drive optimal marketing activities for campaigns, adding insights to overall program. Talk to business partners to talk about what KPIs they want to track, how to best answer their questions and fill the gap in the knowledge that they have.
Data they are looking into:
- Downloading mobile app
- Do they have debit card
- How long have they been a customer
- Take that data and put together profiled or segmentations of customers to look at who their best customers are vs. customers who they have the ability to win more of a relationship from, telling a customer story.
- High level of business customers leaving the bank, why are they leaving?
- 3+ years of experience in data analytics working with complex data structures, specifically with customer data (Digital media or paid media data is a plus)
- Experience with SAS Coding (not just drag and drop), SAS Enterprise Guide preferred OR Python/R coding
- SQL: write code in SQL, write SQL queries from scratch to get access to data
- Power BI or Tableau to build dashboards (Power BI preferred)
- Experience interfacing/presenting to business partners
- Experience pulling multiple pieces of information from multiple sources to pull everything together and present the data findings
- Goes above and beyond to figure things out, good problem solving skills, asks questions/speaks up when needed
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.