GTM Engineer

Insight Global is seeking a GTM Engineer for a leading HR solutions and business services organization. This individual will operate at the intersection of go-to-market strategy, automation engineering, AI, and revenue operations. The ideal candidate is a highly technical builder who can identify inefficiencies across the sales and marketing funnel, develop data-driven recommendations, and personally build the automation and AI systems needed to execute those strategies. Responsibilities include creating production-ready workflows, optimizing CRM data architecture, implementing lead enrichment, and scoring solutions, supporting ABM and paid media initiatives, and leveraging AI tools to improve demand generation, conversion rates, and operational efficiency. This is an excellent opportunity for a systems-minded professional who thrives in ambiguity, enjoys solving complex GTM challenges, and wants to have a direct impact on company growth through automation and innovation.
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Responsibilities:
- Build and deploy GTM automations using Claude Code and workflow platforms
- Automate manual sales and marketing processes such as prospect research and outbound sequencing
- Identify high-impact opportunities across the GTM organization
- Design and implement AI-driven growth strategies
- Own data enrichment, ICP definition, segmentation, and lead scoring strategies
- Build signal-to-action workflows that surface actionable insights for sales teams
- Support ABM and paid media initiatives
- Manage audience targeting and suppression workflows across marketing channels
- Connect engagement data from ad platforms to pipeline and revenue outcomes
- Improve inbound lead capture, routing, and speed-to-lead processes
- Scale content creation, SEO, and AI search visibility efforts
- Partner with marketing, sales, and operations stakeholders to drive adoption of new systems
- Continuously optimize GTM processes for efficiency and revenue growth

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

- 3–5 years of experience in GTM Engineering, Revenue Operations, Marketing Operations, Data Engineering, or related technical role
- Experience at a high-growth and/or AI-native B2B company
- Proven ownership of AI and automation workflows from strategy through implementation
- Hands-on builder capable of shipping production-ready automations and software solutions
- Experience using Claude Code and/or similar AI-driven automation tools
- Experience with workflow automation platforms such as Zapier, n8n, or similar
- Strong GTM strategy, funnel analysis, and operational problem-solving skills
- Direct CRM experience (Salesforce or HubSpot)
- Experience managing CRM data quality, deduplication, enrichment, and automation
- Strong stakeholder communication and change management skills
- Ability to identify opportunities, make recommendations, and execute independently

- SQL experience
- Python or TypeScript experience
- Experience with LinkedIn, Google, or Meta advertising platforms
- ABM (Account-Based Marketing) experience
- Audience targeting and suppression workflow experience
- Familiarity with AI agent frameworks and multi-step AI workflows
- B2B SaaS industry experience
- PEO, HR technology, or HR services experience
- Experience selling into SMB or local business markets
- Hawaii business community knowledge or experience

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.