1. Identifies marketing and communications needs and goals, consults and advises business partners on the best ways to reach those goals, develops the strategic plans and direction of the marketing initiatives, and executes programs to drive volume and build awareness.
2. Leads cross functional teams of directors, physicians, and executives through the marketing planning process and successful implementation of the plan.
3. Conducts and provides analysis of efforts to optimize and to determine effectiveness.
4. Financial administration including the development of budgets, resource allocation, metrics, etc. Recommends and manages budgets for projects and campaigns and ensures adherence to approved fiscal parameters.
5. Assesses current market and future marketing trends. Suggests strategies for capitalizing on market opportunities including growth and awareness.
6. Identifies, evaluates, and makes recommendations regarding competitive threats and trends.
7. Collaborates with creative team and agency to develop identifiable graphic standards and ensure brand consistency.
8. Plans, develops, and supervises the preparation, issuance, and delivery of marketing campaigns, collateral materials, sales enablement tools and digital media, including identifying the needs of business partners and developing and managing recommendations from ideation and development to execution (involves managing relationships with business partners, outside vendors and agency partners, and internal agency team digital, content team, writers, graphic designers, PR, internal communications, etc.).
9. Designs and plans for new service launches, including volume growth through promotion allocation and execution of special events.
10. Responsible for the day-to-day task supervision of and direction for Marketing and Communications staff. Is available for questions, concerns and direction, bringing high-level issues up to appropriate leadership.
11. Perform any special assignments or tasks as needed.
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
Human Resources Request Form. The EEOC "Know Your Rights" Poster is available
here.
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https://insightglobal.com/workforce-privacy-policy/ .
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.