An Insight Global customer is looking to add a CRM Manager to their growing team. This resource will work with Lottery Account Managers to work with Lottery customers to identify program goals and collaborate on strategies and timelines.
o Work within the Growth Marketing team to achieve these goals and drive customer value maximization through CRM channels. Longer term this role will evolve to support new projects and customers across our territories. Its the start of something big with one of the largest lottery providers in the world.
Manage CRM budget across all engagement channels, including emails & mobile messaging.
Led strong segmentation and personalization strategy for each customer.
Lead relationships with key partners (e.g. Account Managers, lottery customers) on a day-to-day basis
Collaborate and maintain strong relationships with stakeholders both internal (account managers) and external (lottery customers)
Oversee campaign performance analysis, track KPIs and identify areas for improvement, reporting regularly to internal and external customers.
Lead the CRM team in defining and managing strategic goals and deliverables for digital channels
Drive a culture of change, innovation and experimentation.
Ensure successful and in-budget execution of CRM strategy by managing internal escalations and debottlenecking with internal and external partners.
Compensation Range: 100,000-120,000
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Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.