The Manager, Content Strategist will partner with media, audience and other stakeholders on strategic/media plans during the creative planning phase. Drive production of creative briefs with input from creative leaders and manage strategy across creative teams, ensuring creative content aligns with strategy. This role will also be accountable for the generating the content matrix and provide specific campaign information needed to execute creative. This role is responsible for the implementation of short- and long-term strategies for partners while ensuring cost efficient, quality service. They work in tight collaboration with the marketing and media team to develop strategy for integrated campaigns. This position will have no direct reports.
Major Tasks, Responsibilities & Key Accountabilities:
* 20% Creative Approvals & Guidance - Provide approval on creative assets throughout the production process, seeking guidance from creative team as needed; Validate that creative content delivers against and aligns with strategy
* 35% Creative Brief and Content Matrix - Accountable for the development of creative brief and content matrix across campaigns; Ensures creative brief, creative concept and final creative content align with the business priority and overall creative vision; Creates content matrix & assigns teams to provide specific info collaboratively including ad unit level details; Conduct creative discovery (e.g. existing assets, relevant templates, linking destinations) to inform if new creative necessary vs. leveraging existing creative; Final approval rights to Creative Brief written by agency with close partnership with creative leadership; Submits creative brief and content matrix to approvers
* 10% Creative Budget - Ensures creative concepts, change requests and final creative content falls within budget constraints, with input from creative leaders; Responsible for approving any asset creation plans that deviate from budget; Ensures creative budget is strategically allocated to drive high performance creative
* 25% Partnership - Responsible for understanding the partner's business model and delivering against that business need; Maintains big picture view, proactively solves problems and anticipates partner needs; Partner with Audience, Media and other stakeholders to provide input to strategic/media plans during the planning phase based on guidance/strategy on assets/prioritization/available resources; Provide creative input to quarterly campaign roadmap updates; Work with agencies once overall creative vision is set to revise creative vision, tone, etc.; Manage the work deliverables portion of the scope of work for agencies across pods/communities
* 10% Research and Market Intelligence - Conduct research to guide recommendations (competitors, target audience behavior, industry trends, past campaign reports) and translates partners' needs into overarching creative briefs
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
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* 3+ years experience managing the challenges of creating and delivering creative projects with proven results while driving efficiency as well as high quality outcomes
* Bachelor's Degree in marketing, advertising, communications, business, or related area
* Go-getter personality who is able to work cross functionally with a wide variety of teams.
* Experience with Adobe Workfront, Excel, SharePoint, and Microsoft Office
* Detailed understanding of creative organization and omni-channel marketing channels
* Strong project management and organizational skills, ability to prioritize and manage multiple projects and inspire trust with team members
* Demonstrated excellence in building and maintaining profitable client relationships
* Creative problem solver with ability to concept and present various solutions
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.