Job Description
A client is looking for an Employer Brand & Recruitment Marketing Manager to join their team in Alpharetta, GA. This person will be responsible for the following:
* Passion for storytelling, and creative copywriting skills to craft high-quality marketing, social, web copy and content
* Must tailor recruitment marketing strategies to appeal to local markets and specific job segments
* Responsible for developing campaigns that communicate the authentic employee experience to attract high demand service-trained individuals who will thrive here
* Recommend innovative campaigns to advance our employer brand footprint
* Lead campaigns to influence how we are perceived as an employer, building and implementing marketing strategies (both messaging and creative), and implementing programs in various internal and external channels
* Activate our Employee Value Proposition (EVP), internally and externally, and create and execute our Employer Brand strategy, positioning our company as the employer of choice in the life safety industry
* Build and facilitate the production of content (written, visual & video) that helps us achieve our employer brand, talent acquisition goals
* Design opportunities for all employees to promote the company as the employer of choice. This includes building engagement so that employees participate in the promotion opportunities
* Develop editorial calendar and campaigns that support the company's voice and presence across a multiple channels, including careers website, digital platforms (LinkedIn, Glassdoor, etc.) and social platforms
* Partner with talent acquisition and field stakeholders across the organization to understand their hiring challenges, strategizing on a marketing plan and bringing it to life
* Manage recruitment vendor partnerships, including planning and aligning strategies, resources, and budgets
* Spearhead designing of metrics for all social and brand efforts to test for effectiveness and ROI
Required Skills & Experience
* Bachelor's Degree in Marketing or related field (i.e. communication, journalism, etc)
* 3-5 years of HANDS ON experience with social media/content marketing, employer branding, or recruiting
* 2 years of project management experience - relating to this field
* Experience in demand generation and marketing campaigns
* Someone who has a GRIT mentality, an entrepreneurship mindset, and is willing to get creative in using a human-based approach to marketing (not someone who creates a generic post and sends out)
* This individual will be a team of 1 for now, so they must be able to multitask & work independently but also work cross-functionally with the rest of the team
* Experience with tools such as: Sprout Social, Adobe Illustrator, Canva or other related platforms
* A CULTURE FIT - Entrepreneur mindset, great personality, creative
Nice to Have Skills & Experience
* Comes from a start-up background
* Experience in a relationship-based role
* Fire Alarm & Life Safety Industry exp
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.