Job Description
A fortune 500 client of Insight Global is seeking a Sr. Product Manager. The Product Manager, Marketing Campaign Data is responsible for building and managing a roadmap that generates value from The Home Depot's advertising data. The Product Manager will build products that merge, calculate, and transform advertising data to produce recommendations, decisions and insights that drive business decisions.
The data comes in different formats from various media partners and tools, and the Product Manager is responsible for strategically turning these disparate data sets into usable, valuable assets for internal stakeholders. Democratizing usable marketing data will enable stakeholders to identify rich insights, make better decisions and drive marketing optimization. The Product Manager will interact with an Agile-based team of technical resources as well as third-party vendors. The Product Manager (PM) position is responsible for delivering business value to drive sales, improve efficiency, and improve customer satisfaction through the production of quality products. Within their designated enterprise product line, PMs focus on delivering incremental value by driving product changes and working closely with a team of developers, designers, and business partners. They support in-depth business reviews, communicate and present across all levels of the organization, and support cross-functional product teams.
Key Responsibilities
* 40% Strategy & Planning:
* Gains a thorough understanding of customer and associate needs, both existing and potential, and uses that knowledge to help deliver enterprise products that provide Home Depot customers and associates with an unparalleled shopping experience
* Translates business goals and end user needs into product strategy; communicates direction and product priorities to the development team, other matrixed teams, and third-party partners
* Identifies goals, metrics, and analytics to determine product value; continually making recommendations and refinements to the product backlog based on learnings
* Conduct end user research to help identify user stories and help determine Minimum Viable Product (MVP)
* Partners with Finance to understand financial needs and assists in the creation of business plans for new opportunities
* Monitors research as well as the competitive landscape to recommend the best solutions and ensure that products remain or become best in class
* Evaluates research and market analysis on industry innovations and technology platforms to recommend the best possible solution
* 30% Delivery & Execution:
* Ensure product is aligned with company, stakeholder and end-user priorities to drive sales, improve efficiency, and improve customer satisfaction
* Documents, reviews and ensures that all quality and change control standards are met
* Formulates, tests and refines assumptions and hypotheses through user research and testing
* Creates, prioritizes and accepts user stories; incorporate them into release planning
* Makes product decisions that drive value on a daily basis
* Identifies pros, cons, issues, obstacles, dependencies and value associated with features and enhancements
* Participates in standups, iteration planning sessions, product demos and retrospectives
* Condenses complex technical concepts into non-technical language for stakeholders
* 30% People:
* Fosters collaboration with team members (Engineering, User Experience Designers, etc.) to drive value and collectively identify and resolve impediments
* Acts as a proponent of modern software development practices
* Advocates for the end user and stakeholder by empathizing with and understanding user needs and becoming the domain expert
* Regularly works with the product team to continuously assess progress, disseminate lessons learned, and understand next steps
* Manages cross functional team and stakeholder expectations to execute on product strategy; provides education to requestors to determine prioritization based on tangible benefits and/or user experience
* Exhibit active listening, facilitate sessions, and clearly communicate at all levels (Executive Leadership Team, store associates, etc.) and in all formats the product's long term strategy which is used to prioritize short-term action
Required Skills & Experience
Requirements:
* 6+ Years of PM or PdM experience in the Marketing SDLC space
o Nice to Have: Email marketing tools, products, or project experience specifically
* 3+ years of experience with SQL & Python
* Demonstrated experience with modern software development product management practices and agile methodologies, specifically the extreme programming (XP) principles of paired programming, test driven development, and continuous deployment
* Able to communicate effectively with IT & Non-IT people
* Experience/Exposure to:
o creating, prioritizing and accepting user stories
o conducting user research and testing to understand needs
o identifying goals, metrics and analytics to measure product value
o conducting competitive research and analysis
* Flexible w/ technology and eager to learn new ways of working
* Great communicator, quick to respond
* Can work well independently and with a team
* Positive attitude
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.