Director of Product Marketing

Our client is seeking a Director of Product Marketing to lead go-to-market strategy for a portfolio of healthcare revenue and financial performance solutions serving hospitals and health systems. This is a highly visible, hands-on leadership role responsible for developing positioning, messaging, sales enablement content, and market insights that drive customer acquisition, revenue growth, and portfolio expansion. The Director will collaborate closely with Product, Sales, Customer Success, and Marketing teams to translate customer and market insights into compelling go-to-market strategies.
Key Responsibilities
Develop and evolve portfolio positioning, messaging, and value propositions.
Build and manage content creation strategies that support the buyer journey.
Create sales enablement materials, proof points, and competitive differentiation assets.
Partner with Demand Generation teams on campaign messaging, account-based marketing initiatives, and lead generation strategies.
Support customer expansion efforts through targeted messaging and growth-oriented programs.
Conduct market, customer, competitive, and performance analysis to guide go-to-market decisions.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

8+ years of experience in product marketing, solution marketing, healthcare marketing, sales enablement, content marketing, or go-to-market strategy.
Proven experience developing positioning, messaging, buyer personas, sales tools, launch plans, competitive intelligence, and value propositions.
Experience supporting complex enterprise sales cycles involving multiple stakeholders and long-term buying processes.
Strong background partnering with Sales, Product, Revenue Operations, Customer Success, and Marketing leadership teams.
Experience supporting demand generation through messaging strategy, content creation, campaign support, buyer insights, and sales follow-up materials.
Experience in healthcare technology, healthcare services, SaaS, tech-enabled services, financial performance solutions, or other complex B2B enterprise environments.
Experience marketing to executive healthcare buyers, including finance, operations, revenue optimization, reimbursement, patient access, or healthcare administration leaders.

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.