Job Description
We are seeking a detail-oriented Marketing Data Entry & CRM Analyst to support the migration, validation, and analysis of marketing and sales data across HubSpot and Salesforce. This role will play a critical part in ensuring historical and current marketing lead data is accurately captured, cross-referenced, and analyzed to determine the effectiveness of paid advertising and marketing campaigns on sales outcomes and placements.
Key Responsibilities
Enter, validate, and maintain marketing and lead data within Salesforce and HubSpot, ensuring accuracy and consistency across both platforms
Support the migration of historical data from a homegrown CRM into Salesforce and HubSpot
Review and process all paid advertising leads, ensuring proper attribution and lifecycle tracking
Cross-reference marketing campaign data in Salesforce to determine:
Whether leads show call or activity history
If leads have progressed through defined lifecycle stages
Identify and reconcile discrepancies between marketing data, CRM records, and sales activity
Track and document which marketing efforts resulted in placements or conversions
Provide reporting and insights on campaign effectiveness, lead progression, and revenue impact
Collaborate with marketing and sales teams to ensure data integrity and alignment across systems
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
3+ years of data entry experience
Experience working with a CRM -salesforce or HubSpot
Some healthcare knowledge
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.