Sr. Analyst of Marketing Analytics

Salary: 95k

The Senior Analyst, Marketing Analytics partners closely with senior marketing leadership to deliver strategic dashboards, ad hoc analyses, and actionable performance insights that drive data-informed decision-making. This role is responsible for measuring, evaluating, and optimizing the effectiveness of marketing campaigns across channels, including promotions, email, direct mail, and paid media.

By leveraging cruise consumer behavior data and key performance metrics, the analyst will design, develop, and manage analytics solutions that improve marketing performance and maximize ROI. This individual plays a key role in supporting growth initiatives across North America and international markets by providing insights that strengthen brand awareness, enhance customer loyalty, and accelerate revenue growth.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

• 3+ years of experience in an analytical role involving business or marketing analytics
• Experience designing data visualizations and reporting solutions using Tableau or similar BI tools
• Familiarity with ETL processes and handling complex datasets
• Advanced proficiency in SQL, Tableau, and Excel.

• Prior experience in the travel and hospitality industry is a plus but not mandatory
• Bachelor's Degree

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.