Social Media & Brand Manager - INTL LATAM

We’re looking for a creative, data-driven Social Media & Brand Manager to lead our brand presence across digital and social platforms. This role blends storytelling with strategy, overseeing both organic and paid initiatives that elevate our brand, engage target audiences, and drive measurable growth.
You’ll own the development and execution of a unified social and paid media strategy that supports Account-Based Marketing (ABM), demand generation, and brand awareness goals. The ideal candidate is both analytical and creative: someone who can build a campaign, craft a post, analyze performance data, and continuously refine messaging to reach the right people at the right time.

Key Responsibilities
Strategy & Planning
• Develop and execute an integrated social and paid media strategy aligned with marketing priorities, ABM campaigns, and company growth goals.
• Create and manage monthly content and campaign calendars that blend organic storytelling with targeted paid efforts.
• Partner with marketing, design, and sales teams to ensure consistent messaging that reflects our three uniques: deep technical expertise, consistency/reliability, and relationship-based service.
Content Creation & Brand Engagement
• Repurpose long-form content (articles, webinars, videos) into short-form, visual, or interactive formats for social and ad use.
• Write compelling, brand-aligned copy for posts, ads, and landing pages that simplify complex topics into approachable insights.
• Manage posting from company pages and collaborate with key team members to amplify reach through employee advocacy.
• Foster engagement by encouraging discussion, community participation, and meaningful follower relationships.
Paid Media Campaigns
• Build and manage campaigns across LinkedIn, Google Ads, and ABM platforms (RollWorks, AdRoll).
• Translate target account lists and personas into paid audiences and creative strategies that drive awareness and conversions.
• Conduct A/B and multivariate testing on ad creative, copy, and CTAs to optimize results.
• Manage budget pacing, targeting, and bid optimization to maximize ROI and efficiency.
Performance & Optimization
• Track and report monthly performance across organic and paid channels (reach, engagement, CTR, conversions, CPL).
• Analyze results and translate insights into actionable recommendations for future campaigns.
• Monitor social and industry trends to keep content, messaging, and strategies fresh and competitive.
Collaboration & Continuous Improvement
• Work cross-functionally with content, design, and sales to align brand, messaging, and campaign strategy.
• Support sales enablement by creating shareable content kits and social selling materials.
• Stay current on new ad formats, platform updates, and best practices in digital engagement.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

- 3-5 years of experience
- Social media native and very polished
- Experience following brand standards
- Take long form content like a webinar, pull out snip-its and make it things that people will like on socials
- B2B social media management and paid media campaign execution, ideally within financial, accounting, or professional services industries
- Experience with a variety of different social media platforms and specifically linkedins
- Understanding of Account based marketing
- Excellent copywriting, storytelling, and communication skills.
- Experience reviewing analytics of social media performance
- Creative and strategic thinker comfortable managing multiple campaigns and priorities.
- Fluent in English both verbal and written with good grammar skills
- Must be willing and able to submit portfolio – which must include long form content turned into a carousel, shorter snippet, story, smaller form of content etc.

- Experience using tools like Google Analytics, HubSpot, LinkedIn Campaign Manager, or similar.
- Experience running ads

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.