Job Description
The Head of Content will lead the development, execution and management of the content strategy across our publishing operations. This includes editorial direction, content creation, workflow management, aligning content with business objectives, growing audience engagement, and ensuring the quality and consistency of our brand voice. The person will supervise content teams (writers, editors, designers) and work cross-functionally with marketing, sales, production and operations.
Key Responsibilities:
- Develop and own the content strategy: define what types of content (books, digital, audio, video, articles) the company will produce, for which audiences, on what platforms/channels.
- Define and maintain the brand voice, tone, style guidelines, editorial standards.
- Build, manage and mentor the content team: editors, writers, content producers, freelancers. Hire as needed.
- Oversee and direct the editorial calendar and content production workflow: from ideation → assignment → creation → editing → publication/distribution.
- Ensure content aligns with business goals (sales, subscriptions, audience growth, engagement, brand positioning).
- Collaborate with marketing/sales/operations teams to ensure content supports campaigns, product launches, and audience growth.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
Requirements / Qualifications:
- Bachelor’s degree (Journalism, English, Communications, Marketing or related); Master’s is a plus.
- Significant experience (e.g., 7-10 years) in content, editorial or publishing roles; leadership/management experience preferred.
- Strong editorial judgment, writing/editing skills, understanding of storytelling and content creation.
- Experience with content strategy, multi-channel publishing (print + digital), managing a content team.
- Familiarity with analytics, KPIs, data-driven decision making for content.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.