Our client in the Miami area is in need of a Manager of Digital Execution to join their existing team to own the development of CRM strategies and the testing roadmap . This role will include understanding of business objectives to develop the execution plans for all emails, push and SMS (in -app personalization strategies and all A/B testing programs) All initiatives will be managed ideation through launch and measuring the impact of all KPI metrics. Other responsibilities will include but are not limited to:
Build out a variety of campaign types including behavioral, merchandising, product awareness, and advocacy.
Optimize owned lifecycles, including building long-term roadmaps and executing on them
Execute, articulate and present progress, results and data analyses/learnings effectively to other marketing stakeholders.
Lead initiatives to make our loyalty program competitive and profitable to ensure our guests are engaged but also not impacting negatively in our Franchisee profitability.
Manage user lifecycles since the account creation moment.
Manage end-to-end strategy and execution of campaigns, including audience targeting, channels (email, push, sms), creative requirements, and analyzing results to drive customer engagement and purchase activity.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
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3-5 years of experience of hands-on email/CRM experience
Hands on experience working in Marketing Technology
Understanding martech stack works across ecosystem (CDP, ESP, data visualization, etc.)
Experience working with CRM platforms (Salesforce, Braze, Cheetahmail, etc.)
Data-driven mindset with an ability to interpret analytics and data to drive decisions and strategy.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.