Job Description
A client of Insight Global's is looking for a Marketing Manager to join their team in Tampa, FL. The selected candidate will need experience managing marketing campaigns and ideally working in platforms like Google Ads, HubSpot, Facebook Ads, LinkedIn Ads, etc. They will be responsible for managing a lot of projects simultaneously and hitting deadlines, as well as tracking and reporting on marketing performance. The Marketing Manager will help lead the 2 Junior Marketers on the team and will assist the VP Of Marketing with their responsibilities.
Requirements:
* 6 - 10 years of work experience in Marketing
* Bachelor's degree in marketing, Communications, Management, or similar
* Competency in Excel, PowerPoint, and Word
* Experience using HubSpot, Canva, SEMRush, Google Ads, Google Analytics, PowerBI, and Content Management Systems
Required Skills & Experience
Day to Day:
* Manage marketing project timelines and follow up with marketing team members, other departments, and agency partners to ensure deadlines are met
* Assist with creating the strategy for SEO, PPC, Display, Email, Print, and grass root campaigns to ensure lead and repair goals are achieved on a monthly and annual basis
* Assist with developing new process to drive new focus areas as new business opportunities come up
* Create email templates and campaigns within HubSpot to improve client retention, increase sales, and grow the customer base
* Create campaigns to drive repair and part sales to customers not on service.
* Assist with brand transition and onboarding acquisition employees and customers to Pool Troopers
* Support marketing initiatives for subsidiary brands
* Manage our internal employee reward system to improve Technician retention
* Create graphics using Canva
* Manage PR from start to finish when it comes to creating a press release and pitching it to media
* Plan team member appreciation and volunteer events as needed
* Attend tradeshows as needed to grow brand and customer base (approximately 4-6 per year)
* Assist with management and promotion of Pool Troopers charity
* Assist with other projects as assigned by management
Nice to Have Skills & Experience
Plusses:
* Agency experience
* A PMP Certification
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.