Digital Marketing Director

Responsibilities
Develop and oversee programs that promote the right sales funnel and methodology
to support the effective strategies in increasing revenue, growing client base and
expanding geographic territory.
Develop, implement, and manage consistent processes and methodology for sales
forecasting, planning, and budgeting processes.
Identify KPIs across each business segment and develop strategies and objectives to
reach targeted goals.
Create, maintain, and drive implementation of a sales KPI dashboard, which can
quickly and easily demonstrate the performance of the sales organization.
Marketing analysis of competition, industry trends and areas for improvement as well
as new products/service offerings that will enhance revenue goals.
Work closely with senior leadership to define the optimal performance measurements
and performance programs required to ensure membership growth and retention.
Establish and manage a CRM strategy and integrate CRM with marketing platforms.
Establish and manage an SEO and SEM strategy.

Key Skills
5-7 years of experience in digital/performance marketing, brand development,
analytics and strategy.
Ability to create and deliver visual, in-person/digital presentations to a variety of
audiences.
Right and left brain: both analytically and creatively driven.
Strong multi-tasker and able to pivot quickly.
Strategic thinker who creates and is led by data.
Eagerness for results. Self-starter with a drive to execute, regularly coming with
solutions not just challenges to overcome.
Proficiency with CRMs and subsequent reporting.
Ability to work across the entire sales team with general understanding of sales and
marketing statistics, KPIs and benchmarks.

Experience:
Digital marketing: 5-7 years (Required)
E-commerce: 5-7 years
CRM
Website Management
Graphic Design (not required)

Healthcare or Medical industry experience.

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.