Job Description
The Digital Marketing Automation Specialist will support in the configuring and deploying of email campaigns, marketing automation integration, content and administering triggers, targeting and personalization rules. Our client's digital ecosystem consists of multiple marketing automation tools including Salesforce Marketing Cloud, and Acoustic Campaign, plus complex integrations with a new global loyalty program. This person will also be responsible for assisting with configuring automated journeys; supportive in the duties of tagging, data collection, A/B testing, campaign optimization and governance. Success in this role will be in empowering the organization to understand, target and personalize communications across touchpoints of the ever-evolving customer journeys in the Email, Push and SMS channels, while effectively tracking, measuring, interpreting, and communicating insights in a continuous test, learn and optimize culture.
Required Skills & Experience
2+ years' experience in marketing automation with Salesforce Marketing Cloud and/or Acoustic Campaign
Knowledge of segmentation/targeting, email rules, regulations, and compliance
A/B testing
Basic understanding of HTML, CSS
Nice to Have Skills & Experience
Copywriting experience
Knowledge of SMS marketing
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.