Paid Social Content Strategist

Insight Global is looking for a Paid Social Creative Strategist that will lead the development of creative strategies for paid social campaigns, monitoring emerging trends across TikTok, Meta, Snapchat, Pinterest, and new platforms to inform content direction. In this role, they will develop briefs, concepts, and campaign‑level creative narratives, advising on formats, hooks, visual direction, pacing, and platform best practices to ensure content is native and effective. They will partner closely with the Paid Media team to ensure creative and amplification strategies are aligned. This strategist will also identify content opportunities that support brand goals, bringing forward platform‑specific insights that elevate performance and storytelling across paid social channels. Establishing KPIs to measure brand impact from social media efforts to drive continuous improvement and optimization is important as well. This is a 6-month ongoing contract and pays $55-57hr.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

• 5+ years of experience developing paid social creative strategies for Meta, TikTok, Pinterest, Snapchat, and emerging channels
• Proven ability to lead creative-forward paid social campaigns
○ strategy to briefing to content production to delivery
• Strong understanding of platform-native creative best practices, social formats, trends, and user behavior
• Demonstrated experience partnering with creative agencies, providing direction, feedback, and strategic guidance
• Strong analytical skills with the ability to interpret performance data and turn insights into creative optimization recommendations
• Understanding of how to align paid and organic social strategies and inform decisions
• Experience evaluating and optimizing social tech stack tools
○ including publishing, listening, advocacy, and analytics platforms
• Ability to set and measure brand-impact KPIs for paid social

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.