Insight Global is hiring for a Marketing Manager of Healthcare Buyers. This individual will promote the line of business by creating strategies to grow Data, Voice, Video, and Managed Services in the healthcare industry. This person will learn to strategically market to healthcare buyers. They will have experience with large enterprise buyers and understand competition, opportunities, product fit, and customer behavior. Using this knowledge, they will develop strong market positioning through messaging, thought leadership, partnerships, industry events, and integrated plans. Leading strategic go-to-market plans and strategy is a key function of this role. This is a full time role and has a salary of $125-135k.
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- 5+ years of experience marketing to healthcare buyers or enterprise level buyers.
- Proficient leading strategic go-to-market plans and strategy.
- Experience creating effective messaging, positioning and sales enablement assets.
Ability to gather buyer and competitive insights across a variety of sources to produce effective market positioning
- Ability to use audience insights to create customer profiles, buyer personas, and market strategies.
- Ability to work with marketing teams to ensure campaigns and initiatives are carried out according to go-to-market (GTM) plans.
Bachelor's degree in related field required.
- Knowledge of cable television, high speed Internet and phone products and services preferred.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.