Job Description
Insight Global is looking for a highly qualified Marketing Specialist to join the team of a client of ours, who specializes in the design and production of structural packing for large corporations like Starbucks, Heinz, Duracell and more. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising,
and social media. The marketing specialist must have a strong go-getter mentality, be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines. This individual will be working a hybrid schedule and must be able to commute on-site, at least 3 days a week, in Fairfield, CT.
Responsibilities:
* Assist in developing and implementing the company's brand strategy
* Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for building brand awareness and lead generation
* Conduct competitor analysis and track industry news to inform brand positioning, identify sales opportunities and gather client and market insights to inform outreach strategies
* Assist with strategic client targeting and continually seek new sources of prospective client data and provide recommendations to sales and marketing leadership
* Maintain prospective, active, and inactive client profile information and relationship status within CRM database
* Plan events, conferences, and tradeshows, including creative content support
* Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials, when necessary, in collaboration with creative media staff
* Assist with company website management (including SEO), with copywriting & image placement in collaboration with the creative media staff
* Industry web portal profile and banner advertising management and industry publication relationship management
* Copywriting assistance with the publishing of leadership whitepapers, press releases regarding company work product launches & awards, awards submissions, and social media posts
Required Skills & Experience
- 5+ years of B2B Marketing experience
- Bachelor's degree in marketing, advertising or communications
- Familiarity with CRM systems
- Strong copywriting skills
- Great communication and presentation skills
- Go-Getter mentality
Nice to Have Skills & Experience
- Managerial or lead experience
- CRM specific experience in HubSpot
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.