Job Description
Our engineering software client is looking for a hands-on Manager of Conversion Rate Optimization (CRO) to execute and scale digital experimentation initiatives across its web properties. This individual will be responsible for building, launching, monitoring, and analyzing A/B tests while partnering closely with UX, engineering, and marketing teams. The ideal candidate combines technical front-end development skills with a strong understanding of user behavior and analytics. This position is highly execution-focused and plays a key role in improving conversion performance throughout the customer journey.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
6+ years of experience in CRO, web optimization, digital marketing, or e-commerce
Deep hands-on experience with Optimizely Web Experimentation and Optimizely CMS
Strong proficiency in HTML, CSS, JavaScript, and jQuery
Advanced Google Analytics 4 and behavioral analytics experience
Background supporting B2B websites, lead generation funnels, or e-commerce experiences
Exceptional testing, troubleshooting, and QA capabilities
Nice to Have Skills & Experience
UX/UI design experience
Personalization campaign implementation
Heat-mapping and session-recording tools expertise
Familiarity with enterprise marketing technology ecosystems
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.