Insight Global is seeking a Director of Field Marketing and Demand Generation for a client within the IAM industry across North America and LATAM. This key role involves designing and executing data-driven strategies to generate demand across various regions and industries, while leading a high-performing team to meet ambitious growth objectives. The ideal candidate will have a strong background in enterprise marketing, demand generation strategies, program development, B2B technology, and cybersecurity, excelling in both strategic planning and hands-on execution.
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10+ years in demand generation, including pipeline management in B2B technology; 5+ years in leadership roles.
Deep understanding of the B2B buyer's journey; ability to design tailored marketing programs.
Proven success in collaborating with sales teams to align strategies, build trust, and achieve shared goals.
Strong leadership and team management skills; ability to influence stakeholders at all levels.
Strategic thinker focused on innovation and continuous improvement.
Skilled in CRM and marketing platforms (Salesforce, Marketo, intent data platforms); expert in enterprise lead management and marketing attribution.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.