Senior Paid Search Manager

Day to Day:
A growing travel company in Boulder, Colorado is seeking a Senior Paid Search Manager to join their team. In this role, you will be responsible for developing, implementing, and optimizing SEM strategies to drive traffic, engagement, and bookings. Your day-to-day responsibilities will include managing and analyzing campaigns on Google Ads, conducting in-depth keyword analysis, creating compelling ad copy, and managing budgets. This position offers a salary range of $80,000 to $95,000 based on experience. If this sounds like the right fit for you, please apply today!

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

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Must Haves:
Minimum 4-6 years of experience managing and optimizing SEM campaigns
Proven track record in utilizing SEM platforms such as Google Ads, Google Analytics, and Google Tag Manager
Experience in campaign analysis and reporting, leveraging tools like Looker and Tableau
Ability to develop and implement SEM strategies that drive traffic, increase engagement, and maximize ROI
Proficiency in budget management for SEM campaigns on both holistic and individual campaign levels

Nice to Have Skills:
Experience with Performance Max, Google's goal-based campaign type
Experience working in the travel industry
Experience with SEM in a seasonal, service-based role

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.