Job Description
Insight Global is looking for a Senior Product Marketing Manager for a top telecommunications client.
Roles and Responsibilities
* Develop a deep understanding of the client's AI capabilities, the dynamic market landscape, and changing customer demands
* Leading cross-functional teams in crafting and socializing aligned AI marketing plans that focus on the benefits and outcomes
* Collaborate with product management, sales, and marketing teams to develop effective go-to-market plans
* Create impactful product messaging that's clear, compelling, and highlights the unique value and true potential of AI
* Develop strategic marketing plans, product and solution messaging, and positioning, leveraging a deep understanding of customers, decision-makers, and buying center dynamics.
* Become a recognized and respected thought leader who generates mindshare and influences thinking around full stack observability, application security and the technology and processes required to support platform engineering efforts at scale, by authoring blogs and whitepapers, collaborating on lead generation and upsell and cross-sell campaigns, and building and sharing thought provoking content at customer events, conferences, webinars, and sales meetings.
* Thoroughly understand market segments, their needs, buyer personas and their journeys.
* Collaborate with marketing, product, and sales teams to define and develop compelling messaging, effective value propositions, use cases, and overall content targeting customers, decision-makers, and other audiences such as analysts, press, sellers, and partners.
Required Skills & Experience
-10+ years of experience in Product Marketing and Product Marketing leadership/strategy in enterprise applications, software platforms and application secuirty
-Background in AI
-Strong executive presence
-Experience in content writing and/or executive comms
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.