Paid Media Lead - Programmatic

The Paid Media Lead (Programmatic) owns our client’s programmatic video and display investment across Amazon
DSP and Google/YouTube — planning, running, and optimizing the Streaming TV, online video, and display programs that build awareness, generate demand, and re-engage buyers up and down the funnel. This is a hands-on technical leadership role at the center of how the brand shows up in premium video.

You will own programmatic strategy and execution end to end: audience and inventory strategy, bidding and pacing,
creative rotation, and the measurement that proves it worked — brand lift, AMC, and view-through, not just platform engagement. Your job is to keep programs on-pace and on-strategy, direct agency partners as an extension of the team, and turn upper-funnel signal into decisions the rest of Paid Media can act on. Search and Shopping sit with the Paid Media Lead (Retail & Search); paid social sits with the Paid Media Lead (Social).

The role owns:
● Amazon DSP strategy and execution
● Streaming TV (CTV), OLV, and Display programs
● Google/YouTube video advertising
● Agency management and accountability
● Audience development and optimization strategy
● Measurement, reporting, and testing frameworks
● SOP creation and process standardization
● Cross-functional collaboration with Creative, Brand, and Analytics teams

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• Bachelor’s degree in Marketing, Communications, or a related field.
• 5-7+ years hands-on campaign management in programmatic and video (brand or agency).
• Proven track record managing at least $5M/year in annual ad spend.
• Deep expertise in Amazon DSP (Streaming TV, OLV, display) and Google Ads/YouTube; working fluency in Amazon Marketing Cloud (AMC) and brand-lift measurement.
• Technical leader with comprehensive knowledge in area of specialization; exposure to additional DSPs (e.g., The
Trade Desk) a plus.

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.