Creative Strategist

We're looking for a Creative Strategist to lead the creative direction for one of the organization's social channels. Reporting to a Lead Creative Strategist, you'll shape the channel's creative strategy from the ground up — building series, developing evergreen programming, and tapping into cultural moments that drive reach and engagement. You'll balance brand integrity with risk-taking, working within established principles while constantly pushing for breakthrough creative. Whether you're directing an external agency, partnering with brand and channel teams, or picking up a camera yourself — you'll be deeply involved in making the content great.

What You'll Do:
- Drive the end-to-end creative strategy for the channel, including risk-taking, series development, evergreen programming, and trending content
- Proactively tap into cultural and platform trends to drive breakthrough creative; stay current with emerging social media trends, platform updates, and audience behaviors relevant to Reality Labs products
- Own creative quality and consistency — ensure storytelling, design, and tone of voice are excellent across all channel content, maximizing reach and engagement in alignment with the Channel Lead and Lead Creative Strategist
- Provide art direction for channel content — giving creative direction, overseeing visual execution, and ensuring brand standards are met
- Participate directly in content creation beyond concepting — filming, shooting, and crafting content for social channels when applicable
- In partnership with the Channel team, assign series, templates, and formats to briefs to optimize product storytelling and drive meaningful engagement
- Ensure all content adheres to established creative principles and channel POV; collaborate closely with Lead Creative Strategists to maintain creative alignment
- Build and maintain strong relationships with Brand Creative teams; partner with the Channel team to manage approvals and reviews
- Collaborate across Reality Labs channel teams and with fellow Channel Creatives to develop breakthrough creative concepts, share best practices, and foster a culture of innovation and shared creative ownership
- Champion creative experimentation and continuous improvement within the team

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

-7+ years of experience in creative strategy for social channels
- Experience developing end-to-end content strategies, including series development, evergreen programming, and trend-driven content
- Ability to art direct — provide clear creative direction, oversee visual execution, and uphold brand standards
- Experience managing external creative agencies: briefing, reviewing, and quality-checking output - Hands-on content creation skills (filming, shooting, crafting assets for social)
- Strong understanding of platform-specific trends, formats, and audience behaviors
- Track record of cross-functional collaboration with brand, channel, and strategy teams

- Experience working within established creative principles or brand playbooks
- Background in product storytelling — translating product features into engaging social content
- Experience assigning and adapting content formats (templates, series, etc.) to match platform-specific best practices
- Familiarity with consumer tech, AR/VR products, or wearable devices
- Portfolio demonstrating both creative risk-taking and brand consistency (Shown up in socials ex Instagram & tik tok)

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.