Job Description
LOCATION: UK preferred/ London (optional hybrid: up to 3 days onsite if desired)
SCHEDULE: Remote; flexible hours. If local, optional hybrid up to 3 days onsite.
DURATION: 6‑Month Contract (possibility for perm)
INTERVIEW PROCESS: 2 Rounds (Strategy interview + Build content function interview)
INTERVIEW TIMES: Flexible, 30 min slots, plus one other stakeholder
START DATE: ASAP (significant ramp period)
ABOUT THIS ROLE:
This team is the commercial arm of the world’s leading platform for movement, connecting over 195 million athletes in more than 185 countries. We help global brands and agencies reach, engage, and inspire active people.
Insight Global is seeking a Content Strategist to build our B2B content function from the ground up. This role is ideal for someone who has built content programs at platforms like Pinterest, Reddit, or similar large-scale tech companies, and understands how to engage buyers, advertisers, and brands. You’ll operate independently, shaping and executing a content strategy that moves brands and agencies closer to understanding why the for Business is the best platform for reaching active people.
DAY-TO-DAY:
• Build and deliver a structured content plan aligned to demand generation and awareness goals
• Identify and address content gaps across the B2B buyer journey
• Develop high-impact content calendars for owned/distributed channels (social, email, events, PR)
• Engage with Strava’s data team to create original, data-driven content formats (trend reports, audience insights, seasonal stories)
• Manage the full content lifecycle: briefing, commissioning, writing, editing, publishing
• Audit and improve existing content assets (case studies, thought leadership, partner materials)
• Repurpose content for maximum engagement across channels
• Collaborate with internal stakeholders and external comms/PR partners for content distribution
• Support ongoing content projects and process improvements
• Ramp up by analyzing processes, interviewing clients/platforms, and distributing content via cross-functional teams
IDEAL CANDIDATE EXAMPLES:
• Senior content leader at Reddit, Pinterest, or similar platform
• Director of Content Marketing / Full Stack Operator with technical and writing expertise
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
REQUIRED EXPERIENCE:
• Platform/industry experience (at a global platform) and skills experience (developing complex content programs across channels, specifically to marketers and advertisers)
• 5+ years minimum in content strategy roles, ideally at a digital platform, media owner, or tech company engaging with brands/agencies
• Proven track record building B2B content functions from scratch (preferably at platforms similar to Strava, Pinterest, Reddit)
• Experience developing content for advertisers, buyers, and brands
• Strong analytics implementation skills (web/app), ideally with Adobe Analytics
• Demonstrated ability to leverage data and AI for content creation and analysis
• Comfortable managing external contributors (writers, designers, creators)
• Excellent writing and editing skills; clear POV on what makes B2B content worth reading
• Ability to operate independently, make editorial decisions, and deliver against agreed outcomes
• Experience with content roles and strategy in high-growth, tech-driven environments
Nice to Have Skills & Experience
PLUSSES:
• Experience preparing and presenting content to senior stakeholders (CMOs, agency buyers)
• Prior experience in content marketing leadership (e.g., Director of Content Marketing, Full Stack Operator)
• Familiarity with freelance copywriter management and cross-functional collaboration
• Experience with proprietary data-led content initiatives
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.