Job Description
A client of Insight Global is a leading bariatric surgery and medical tourism provider focused on delivering safe, affordable, and high-quality care to international patients. We are seeking an experienced Digital Marketing & CRM Automation Specialist to own and execute our full marketing funnel—from traffic generation to lead conversion and CRM optimization.
This role is critical in driving patient inquiries, improving conversion rates, and aligning marketing with sales operations across multiple channels.
Responsibilities:
-Own and execute end‑to‑end marketing funnel strategy to drive qualified patient leads
-Manage SEO strategy using current best practices and algorithm updates
-Oversee PPC campaigns across Google Ads, Meta Ads, and other paid platforms
-Build, optimize, and automate email marketing campaigns and nurture sequences
-Manage CRM databases, lead pipelines, and funnel performance
-Optimize landing pages, CTAs, and conversion paths to increase lead quality
-Execute content marketing initiatives including blogs, landing pages, and patient-focused messaging
-Manage organic and paid social media campaigns across relevant platforms
-Support video marketing efforts including editing, optimization, and short‑form content (YouTube, TikTok, Reels)
-Collaborate closely with sales teams on lead handoff, enablement, and follow‑up workflows
-Track performance metrics, analyze results, and report on KPIs across channels
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
-SEO (latest best practices and algorithm trends)
-CRM database management and funnel optimization
-PPC management (Google Ads, Meta Ads, etc.)
-Email marketing campaigns and marketing automations
-Social media marketing/Content marketing (blogs, landing pages, CTAs)
Nice to Have Skills & Experience
-WordPress management and plugin configuration
-Building and maintaining CRM workflows (Zoho, Deluge scripting preferred)
-Marketing automation, lead scoring, and sales collaboration
-KPI tracking and multi‑channel reporting
-Zoho Deluge scripting for workflow automations
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.