Job Description
The CRM Analyst will support STARZ’s direct-to-consumer growth through data-driven campaign insights and flawless execution. This role will focus on analyzing customer behavior, optimizing performance of lifecycle marketing campaigns, and supporting offers and promotions that drive subscriber engagement and retention. The ideal candidate is equal parts analytical and operational - comfortable working in CRM platforms to help build, QA, and report on campaigns, while also bringing a sharp eye to the data.
Key Responsibilities
• Partner with CRM agency to build and launch campaigns within the marketing automation platform (e.g., Braze), including setting up segments, content blocks, and delivery logic.
• Use HTML/CSS knowledge to troubleshoot and edit email templates and ensure consistent rendering across devices and platforms.
• QA CRM campaigns across channels to ensure correct audience, creative, links, offer copy, and personalization before deployment.
• Analyze CRM campaign performance (email, push, in-app, SMS) and provide actionable insights to optimize engagement, conversion, and retention.
• Monitor and report on promotional offer performance across lifecycle touchpoints—acquisition, winback, retention, and upsell.
• Collaborate on segmentation strategies that power personalized journeys and promotional targeting.
• Evaluate A/B and multivariate tests to understand offer performance and audience responsiveness.
• Work with Product and Engineering teams to support targeting logic, campaign setup, and data flow integrity across platforms.
• Support the business in identifying behavioral triggers and cohorts that inform new promotional tactics and lifecycle communications.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 2–4 years of experience in CRM, marketing analytics, or customer insights—preferably in subscription, streaming, or media environments.
• Working knowledge of HTML and CSS for email
• Meticulous attention to detail with experience QAing campaigns across devices and platforms.
• Hands-on experience with CRM and marketing automation platforms (Leanplum/CleverTap, Braze, etc).
• Strong proficiency in SQL and Excel; experience with data visualization tools like Tableau or Looker preferred.
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.