Job Description
This client of ours is a healthcare company that provides an online platform that helps individuals find affordable prescription medications through offering the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $20 billion using this online service and 15 million consumers visit their website each month to find discounts and information related to their healthcare.
This team is looking for a highly motivated Media Planner to join a small, fast-moving team focused on delivering value to pharmaceutical manufacturer partners on GoodRx. The media planning team builds plans that span our advertising and access solutions, so the ideal candidate is highly organized, follows process closely, and can flex strategically when needed. They will be detail oriented and play a key role in helping the team deliver value to both clients and patients. They will work closely with many internal stakeholders and report to the Sr. Manager of Media Planning.
Responsibilities:
● Develop proposals in response to agency and client RFPs, ensuring proposals adhere to pricing guidelines, spec tabs and rate card minimums
● Translate client objectives into actionable media plans using GoodRx products
● Partner with Sales to structure proposals that balance client goals with internal yield and inventory guidance.
● Leverage tools such as Google Ad Manager, Kevel, Looker, and Placements.io to forecast availability.
● Ensure accuracy of pricing tiers, impression volumes, and targeting layers within media plans.
● Ensure insertion orders are accurately entered and maintained in internal systems, reserving advertising space and confirming delivery details
● Identify and communicate process blockers or opportunities for process improvement within the Media Planning team
● Partner with BI and AdOps on process improvements, tooling, and automation (e.g., Empower OS, MightierAI, eMediaPatch)
● Collaborate with Product on roadmap feedback, especially around targeting (NPI lists, Specialty Lists, HCP Navigator, etc.)
● Contribute to team-wide documentation (Master RFP templates, RFP War Room, forecasting calculators) Qualifications
● 2–4 years of digital media planning experience with strong emphasis on Healthcare/Pharma
● Agency experience preferred (familiarity with agency RFP cycles, RFP submission portals, client expectations, and planning workflows).
● Familiarity with ad tech platforms (e.g., GAM, Kevel, Salesforce, Placements.io, Looker).
● Strong Excel/Google Sheets skills (pivot tables, formulas, unique counts, etc.).
● Detail-oriented with strong organizational skills; thrives under tight timelines.
● Collaborative communicator who can balance multiple stakeholders. GoodRx is America's healthcare marketplace.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
- 2-4 years of experience in Media Planning within a Pharma Media company or agency supporting pharmaceutical clients
-Proficiency in a media planning tools such as Placements.io, Google Ad Manager, Kevel, Looker, or other similar tools
-Personality fit: detail orientated, likes structure and following process, excellent communication skills, and a flexible/adaptable outlook and approach to work with the ability to thrive in a fast-paced environment
Nice to Have Skills & Experience
-Experience using Looker (or similar tools) for data visualization
-Placements.io for media planning
-Ad or media agency background (must be within pharma)
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.