Enrollment Marketing Specialist

A Higher Education client in Los Angeles is seeking a highly motivated and experienced enrollment marketing specialist to work with offices of admission, recruitment, financial aid, marketing, and the registrar to create and deploy innovative and compelling marketing materials for all programs. Materials may include (but are not limited to): print collateral material; web-based marketing material; material for social media platforms, lead generation, drip campaigns, and communication plans. Demonstrates the ability to understand a communication strategy, map out a complimentary social media strategy and produce results. Strong customer service and strategic communication skills needed for quick responses to our student audience. Experience with social-centric graphic or visual design preferred. Demonstrated creativity and documented immersion in social media including experience and proven success with audience engagement.

Working in partnership with the Vice Provost for Enrollment Management and the Director of Recruitment and Partnerships, the Enrollment Marketing Specialist will:
• Develop messaging and market positioning for the university’s various academic programs.
• Conduct a thorough review of all marketing materials in use and revise as necessary.
• Develop ongoing and ad hoc communication campaigns from Admission, Financial Aid, Registrar, and Recruitment & Partnerships units.
• Recruit, hire, train, and supervise student workers who will focus on developing and maintaining a vigorous social media and campus presence.
• Work with deans and program directors on program-specific marketing plans and tactics.
• Monitor campaign performance, generate reports, and recommend optimizations based on engagement metrics.
• Tailor messaging for key student groups, including first-generation students, transfer students, adult learners, and underrepresented populations.
• Help manage content calendars and assist with creative direction for campaigns and admissions, and recruitment events.
• Collaborate with the Marketing Director regarding landing pages, CTAs, and web content
• Design campaign flows in platforms such as Slate, HubSpot, or Mailchimp to guide prospective students through the funnel.
Uphold and communicate the universities mission of health equity, diversity, and community impact in all messaging.

Salary: 66k-85k per year

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

• Bachelor's degree
• 3-5 years of marketing experience in higher education
• Multi-channel marketing experience
• Creative Technical skills in systems like Adobe, photoshop, etc
• Strong writing skills
• Analytical skills

• Higher education marketing experience

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.