An enterprise company is seeking a Sr. Marketing Systems Specialist to join their team.
Day-to-Day Responsibilities include:
Support the customer data platform utilization, maintenance, and enhancements.
Act as a subject matter expert of the CDP platform, developing, deploying, and training to drive best practice usage and meet business objectives.
Heavily support marketing automation system capabilities and enhancements to enable user utilization and drive best practice usage.
Execute complex platform enhancements and automated marketing programs.
Support the development and execution of other marketing programs and critical projects that support data management, lead workflow, lead nurturing, and database integrity.
Understand how effective campaigns generate interest in our products and services and how repeated marketing touches convert prospects to highly qualified marketing leads for a world-class B2B sales force.
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
Human Resources Request Form. The EEOC "Know Your Rights" Poster is available
here.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
https://insightglobal.com/workforce-privacy-policy/ .
5+ years of Salesforce marketing administration experience.
4+ years of experience and proficiency working in Salesforce CRM and Account Engagement (Pardot).
Excellent communication and project management skills, with the ability to manage project timelines and expectations.
Experience working through system designs, enhancements, integrations, and testing.
Ability to collaborate with business leadership and individual team members with empathy and creative problem-solving skills.
Ability to deep dive into metrics and data to diagnose problems, evaluate solutions, and deliver insights to stakeholders.
Ability to work PST business hours.
Salesforce Data Cloud certification.
Experience and understanding of customer data platform (CDP), especially with Salesforce Data Cloud CDP.
Knowledge of HTML, CSS, APIs, JavaScript, and query strings.
Experience with CVENT.
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.