Were looking for a Senior Project Manager/Scrum Master Analytics & Optimization with strong expertise in managing A/B testing, data analytics, and Adobe Target projects, to lead data-driven initiatives for a major North American sports and entertainment client. This role will support cross-functional teams across product, strategy, data, and engineering, by driving analytics implementation, experimentation, and optimization across web, mobile, and CTV platforms. A key focus is operationalizing the client's subscription business by ensuring accurate KPI tracking, actionable insights, and effective project delivery across the analytics ecosystem.
RESPONSIBILITIES:
Responsible for creating and prioritizing development tickets and roadmap items specific to Analytics
Implementation and Optimization testing across NFL Websites, Mobile and CTV Apps.
Ensure the successful execution of agile-based projects by collaborating with cross-functional teams, including
data analysts, developers, and product managers.
Serve as a Scrum Master to guide teams through agile methodologies such as sprint planning, daily stand-ups,
and retrospectives. Lead analytics implementation using JIRA and roadmap tools to ensure all projects across
the digital ecosystem have analytics representation.
Manage end-to-end analytics and A/B testing projects using platforms such as Adobe Target and Google
Optimize.
Facilitate weekly optimization strategy, grooming, and readout sessions to communicate data insights and
results with cross-functional stakeholders.
Manage intake processes for all analytics and testing requests and requirements, creating weekly prioritization
of roadmaps and work via tools like JIRA and Jira Product Discovery.
Coordinate and manage vendor relationships related to analytics and optimization technology across platforms.
Plan and communicate key releases and updates across analytics projects.
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5+ years of project management and/or Scrum Master experience, in analytics, data science, or similar technical fields.
Strong knowledge of data and analytics platforms (Adobe Analytics, then Google Analytics)
Understanding of mobile apps, Web and general digital media technologies.
- Experience leading A/B testing projects ie. defining the testing and working with the product managers and other stakeholders to execute
Proficiency with agile project management frameworks (Scrum, Kanban), including experience leading sprint planning and execution as a Scrum Master
Skilled in creating actionable plans in fast-paced, agile environments, balancing timelines, resources, and
ambiguity to ensure project success.
Excellent verbal and written communication skills, with the ability to engage and influence senior stakeholders.
- Experience working in Jira and writing tickets in Jira.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.