The Email/SMS Marketing Coordinator is responsible for assisting in the execution of short- and long-term email and SMS marketing campaigns. Under the direction of the Sr. Email Marketing Manager, and directly reporting to the SMS & Email Marketing Manager, this role plays an important part of the team to execute email and SMS campaigns. This position sits within the Marketing department and may interact with analytics, creative, promotions, merchandising, marketing, eCommerce, as well as 3rd party vendors.
Day to Day Responsibilities:
·Assist with the day-to-day management of production of email and SMS campaigns from start to end including creative trafficking, implementation, deployment, optimization, monitoring, reporting and analysis
· Liase with agency partners to perform QA and approvals for email/SMS
· Assist with updates to team documents including marketing calendars, shared presentations, etc.
· Assist with the creative development process including brief writing, giving feedback, and proofing
· Assist with weekly reporting updates, reading dashboards and providing a digest of information/ insights to team
· Assist with audience selection & requests to cross functional teams for email/ SMS campaigns
· Other duties and responsibilities may be assigned as necessary
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
Human Resources Request Form. The EEOC "Know Your Rights" Poster is available
here.
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https://insightglobal.com/workforce-privacy-policy/ .
· 2+ years email marketing experience, preferably working in retail
· 1+ years SMS marketing experience, preferably working in retail
· Be highly detail oriented and strives for flawless execution
· Have exceptional skills in prioritizing and managing multiple projects and taking initiative
· Be extremely reactive and resourceful
· Have excellent communication skills and ability to collaborate with cross-functional and external teams
· Be curious with a desire to continuously learn and expand knowledge
· Thrive in a fast-paced, entrepreneurial, team-oriented work environment
· Understanding of email marketing best practices, audience segmentation, customer databases, A/B testing, email and SMS dynamic content/personalization
· Proficient with Microsoft Office Applications (Excel, Word, Outlook, Powerpoint)
· Bachelor's Degree or equivalent
· Experience with Responsys, Bluecore, or other ESPs
· Experience with Adobe Analytics, Google Analytics, Tableau, or other analytics platforms
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.