Our entertainment client is looking for a Marketing Manager to join the Marketing Operations team. This individual will help drive the execution and campaign delivery of Marketing's lifecycle communications to enable the initiatives and objectives of our marketers. This role is a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate.
Team Overview: Half of the team sits in Singapore and the other half is in Melbourne so this individual should sit in PST ensure coverage overlaps
Responsibilities include:
* Build, test and deliver lifecycle messages
* Execute messaging optimization and best practice adoption
* Run split and multivariate tests, ensuring test protocols are administered to minimize bias
* Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
* Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they're addressed
* Monitor messaging programs and campaigns and mitigate or flag issues to partners
* Traffic messages utilizing targeting capabilities
* Implement and audit all analytic encoding to enable messaging effectiveness
* Drive messaging reporting and run adhoc analysis when requested
* Ensure all messages conform to GDPR, and other legal or compliance requirements
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HR@insightglobal.com. The EEOC "Know Your Rights" Poster is available
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*Must sit on west coast to cover hours 10am-7pm PST (100% remote)
* 4+ years of professional Marketing experience executing CRM/Lifecycle channel optimization and insights for email, push, sms, in-app messaging channels and platforms
* Proficient working in Braze (preferred), Salesforce Marketing Cloud, or other lifecycle marketing platforms
* Strong understanding/administration of best practices
* Working knowledge of SQL and template scripting (e.g. AMPscript, Liquid)
* Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
* Experience supporting a regionally distributed stakeholder team
* Strong communication and management of stakeholders
* Working knowledge of agile methodologies (Jira/Confluence)
* Ability to be on-call, when high priority business needs necessitate
* Bachelor's degree in Marketing, IT, Computer Science or related field
* Certified in one main platform Lifecycle Marketing
* Background in subscription services
* Fluency in Korean or Japanese
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.