Strategy Development and Implementation: Drive the development and implementation of
social media advertising strategies that align with our marketing and business goals on Meta,
TikTok and other potential emerging channels
Cross-Functional Collaboration: Work closely with our creative team to ensure
development of engaging ad content that captures the spirit of our games, tailored for each
platform, as well as the amplification of top-performing content
Budget Management: Oversee and optimize social media budgets by SKU, platform and
advertising objective, ensuring we maximize ROI and meet our larger business goal
Performance Analysis and Optimization: Closely monitor performance on all channels,
making optimizations and recommendations and proactively escalating areas of opportunity.
Track and analyze all relevant KPIs to measure success and inform strategy. The ability to
create and adhere to an effective process to track and measure your efforts is critical
Paid Social Asset Creation and Analysis: Refine short-form video strategy through data
analysis, conducting content experiments, and iterating on successful formats; active
participation in creation of paid video and static content leveraging in-house resources and
external tools.
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com. The EEOC "Know Your Rights" Poster is available
here.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
https://insightglobal.com/workforce-privacy-policy/ .
4+ years of proven experience managing social media advertising programs, specifically for
retail-driven CPG brands.
Direct experience working with toy and game brands.
- Please note we will not be accepting candidates with only D2C experience for this
Role.
Experience working with brands such as Target, Walmart, Amazon, etc.
3+ years of experience in command of Meta and TikTok advertising, including channel-specific creative formats
and best practices as well as platform-level metrics and reporting tools.
- YouTube, X and Reddit experience a plus.
Experience with POS aggregator tools (e.g., Tableau) to analyze real-time sales data and
measure the impact of marketing initiatives.
Demonstrated success in managing substantial budgets and delivering impactful campaigns.
Strong analytical skills with the ability to make data-driven decisions to drive improvements.
Self-starter mentality and ability to work in a face-paced environment.
Excellent communication and collaboration skills, particularly regarding the intersection of creative strategy and social media advertising.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.