2K is looking for a Digital Content Marketing Copywriter for our Core Games portfolio to write content that will excite and inform players about franchises including Borderlands, Civilization, Mafia, and other in-development titles. In this position, you'll author public-facing copy that engages our community across multiple platforms, working closely with the Digital Community Marketing team to generate quick news posts, longform articles, Game Guide content, CRM copy, and more.
Reporting to the Manager, Digital Content for the Digital Community Marketing team, the ideal candidate will be a gaming enthusiast and avid writer who can expertly communicate what makes 2K's games so compelling to our players, with a keen eye for detail, an adaptable style that can fit a diverse range of tones, and a collaborative attitude that keeps editing and approval pipelines running smoothly under multiple deadlines.
Copywriting and Editing (Delivering our message) :
Write clean, entertaining copy that will inform our players about our Core Games across a wide range of content formats, from single-sentence social copy to longform Game Guide entries and everything in between.
Submit your writing through a multi-step approval process and adeptly field any incoming edits, incorporating feedback from marketing stakeholders, external developers, and internal legal counsel to ensure that any public-facing messaging has been fully vetted.
Juggle multiple deadlines running in tandem, prioritizing requests as they come in and being flexible if plans suddenly change.
Peer-edit other articles to ensure that we maintain a consistent brand voice and weed out any would-be errors.
Partner with other 2K teams including Social and First Party Marketing to ensure that copy deliveries are correctly formatted for their needs.
Collaborate with web engineers to ensure that website copy is always delivered on timeor better yet, early!
Content Strategy (Influencing our marketing):
Ideate content plans with the Manager, Digital Content that will meet the needs of our dedicated community and grow our audience even further.
Regularly meet with members of the Digital Community Marketing team, including Social and Influencer disciplines, to identify and execute on new opportunities for informative content.
Identify any potential knowledge gaps in content requests, and proactively seek out answers to nitty-gritty questions our players might have by working with our internal Brand Marketing and Product Development teams.
Conduct interviews with game developers that can turn into longform Dev Diary articles, requiring transcription and close collaboration to make this behind-the-scenes content the very best it can be.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
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You have 3-6 years of professional copywriting experience within the gaming, media, and/or entertainment industries.
Deep knowledge and passion for games writing, able to identify what resonates with players and the types of information they crave.
A can-do attitude with a welcoming approach to feedback and copy edits that will make the finished product shine.
Highly collaborative with others, contributing creative and innovative ideas for engaging and growing our community.
Taking pride in your work and committing to write everything yourself; AI writing assistants can never be used as they could scrape private or embargoed information.
You are highly organized, timely, communicative, and aren't afraid to ask for help when you need it.
Keep in tune with trends in gaming, ever watchful for new avenues we can pursue and mistakes we should avoid.
Expert knowledge of the Borderlands, Civilization, and Mafia franchises is a huge plus!
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.