a large Life Sciences company is seeking a Digital Marketing Specialist to join their team. The ideal candidate has a strong background with advanced segmentation tools, data analytics, and the ability to act as a liaison between business stakeholders and the technical team.
· Build targeted segments using online and offline data, including first, second, and third-party data.
· Develop audiences to reach contacts through channels like email, social media, third-party sites, partnerships, and programmatic buying.
· Optimize audience reach during campaigns to ensure maximum ROI.
· Define, maintain, and govern a portfolio of audience definitions for both prospecting and nurturing using the DMP tool and other relevant tools.
· Establish best practices for audience sizing, characteristics, and applying demographic and behavioral data insights.
· Translate business objectives into campaign targeting rules, designing effective audience flowcharts.
· Define segmentation based on message content, offers, and testing needs, determining necessary data sources.
· Partner with data scientists to develop and interpret targeted customer and prospect profiles, providing actionable recommendations.
· Collaborate with divisional marketing teams to coordinate programs and avoid conflicting messaging.
· Review selection, exclusion, and suppression logic to ensure accurate target group identification.
· Continuously evaluate opportunities to enhance process flows.
· Validate list selection logic, segmentation, offers, and dynamic output, ensuring alignment with business goals.
· Stay updated on changes in data sources, flows, and customer touchpoints.
· Advocate for process automation.
· Perform other duties as assigned.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
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Working experience with AdobeExperience (AEP) advanced segmentation tool
Experience in business analysis, operations, or B2B services is a plus
Experience with programmatic buying
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.