A global tech company is looking to bring on a Social Analytics manager to their Brand Social team for an ongoing contract. In this role you will frame and translate business questions into measurement & optimization deliverables to extract actionable insights. You know your way around social & digital data platforms and are excited to dig in to investigate performance. You are ready to track relevant KPIs tied to business outcomes, and to power optimization on Owned & Operated channels via deep understanding of the data. You are able to interface with stakeholders and agencies to ensure the highest quality output while maintaining and evolving standards set centrally.
Some of the major responsibilities in this role are as follows:
Establish the right cadence for & design deliverables to deliver performance updates & optimization opportunities for channels
Ensure related tooling is maintained, ad-hoc questions are being answered; regularly present findings to channel leads
Execute social reporting, listening and measurement for campaigns
Engage with stakeholders
Partner closely with agency analytics teams, ensuring use of internal frameworks for consistent reporting & measurement
Track and quantify channel impact on marketing and business goals, uncover whats working for the clients brand & other brands based on data & thorough understanding of social platforms
Work with channel owners to develop real-time optimization model to improve content performance & influence strategy
Conduct ongoing analysis to understand how social content performs with platform target audiences
Participate in Brand Safety reporting workstreams
Deal directly with stakeholders and agency partners to ensure highest quality output
While this is a manager level role, you will not be managing a specific team of individuals. This role may also require you to work outside of US business hours, and work overtime periodically.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
https://insightglobal.com/workforce-privacy-policy/ .
8+ years of relevant experience working in social media analysis for global consumer brands
5+ years of general marketing experience (preferably in digital)
Expert level knowledge of Brandwatch & Sprinklr (or similar social tracking tools)
Advanced knowledge of paid, owned and earned metrics and methodologies
Ability to manage all aspects of social analytics & listening to power owned and operated social media channels
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.