A client of Insight Global's is seeking an experienced Go To Market (GTM) Specialist to drive awareness and adoption of their enablement content and certification offerings. This role will be fully remote sitting in Brazil.
Key Responsibilities include:
Strategy Development:
Establish holistic GTM strategies in key regions leveraging diverse communication channels for Enablement content and certifications
Identify effective internal and external communication channels
Promotion & Engagement:
Generate buzz and awareness around new offerings, updates, and releases through compelling campaigns and promotions
Develop and execute communication plans, leveraging various channels (e.g., email, social media, webinars, events) to drive customer and partner engagement
Leverage marketing tools to optimize promotional efforts and track metrics
Cross-Functional Collaboration:
Collaborate closely with cross-functional enablement teams to tailor approaches based on internal and external needs
Leverage SMEs and thought leader expertise to promote offerings
Continuous Improvement:
Analyze performance data and feedback to refine GTM strategies
Stay updated on industry trends, best practices and emerging channels
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
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https://insightglobal.com/workforce-privacy-policy/ .
3-5 years of proven GTM experience, ideally in enablement/training or tech industries
Advanced English speaking and writing skills
Excellent communication skills and storytelling abilities
Deep marketing expertise across digital channels and analytics
Familiarity with release management processes and their integration with GTM
Analytical mindset to interpret data and drive improvements
Collaborative nature with strong project management skills and the ability to prioritize and manage multiple initiatives simultaneously
Bilingual in English and Portuguese
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.