Job Description
A customer is seeking a Marketing Operations Manager in the San Fran area.
- campaign setup & configuration, tracking, data segmentation, data sharing with ad platforms, and attribution/reporting issues and requests.
- Administer and own the governance of marketing tools such as Salesforce Pardot, digital event/webinar platforms, Google Tag Manager, Google Analytics, CDP, and tracking URL taxonomy.
- ensure marketing data in downstream reporting tables and dashboards are timely and accurate. Support marketing and sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, and sales alerts.
- Partner with the Growth Marketing Lead on execution of marketing automation roadmap, utilizing data-driven approaches to optimize campaign performance, conversion rates, and customer engagement across channels.
- Ensure data accuracy, integrity, and security by implementing and maintaining data governance best practices -- Work with IT and data teams to ensure data quality and accessibility.
- Analyze and report on the performance of lead generation campaigns, providing actionable insights for optimization.
Required Skills & Experience
- 5 years of marking experience
- Experience using B2B lead generating software
- Experience across multiple go-to-market motions a plus: enterprise demand gen, account-based marketing (ABM), ecommerce/growth hacking, customer marketing.
- Experience presenting to high level executives
- Expertise in marketing technology
- Analytical and problem-solving skills -- Comfort analyzing and visualizing data in excel, Salesforce, and BI tools (Looker, Tableau, etc.).
- Experience with Salesforce, Hubspot, Google Tag Manager
- Data analytics experience
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.