- Manage large-scale email marketing campaigns from development to execution.
- Establish targeting strategies based on customer lifecycle segmentation & predictive analytics.
- Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
- Proof and QA campaigns to ensure 100% error-free execution.
- Conduct frequent analysis and extensive research of competitor programs looking for insights around targeting, promotional offers, and cadence/delivery timing.
- Leverage marketing automation, CRM, and other eCommerce technologies to support campaign execution (Google Analytics, Klaviyo)
- Analyze and track data to identify trends and uncover new opportunities to maximize the performance.
Serve as the primary contact for your accounts, maintaining prompt communication that includes at least 2-3 weekly touchpoints through a combination of email, Slack, and video calls.
- 2+ years of experience in technical email marketing, with e-commerce preferred.
- Knowledge of Klaviyo (IMPORTANT) and/or other email and sms marketing tools like Attentive, Postscript, eMarsys, Dot and Mailchimp
-Experience managing lifecycle marketing and able to show measurable results
-Proven track record of creating, implementing, and optimizing complex email programs to meet business goals.
- Understanding of digital marketing principles, specifically email marketing best practices.
- High attention to detail, deadlines, and accuracy with minimum supervision
Proactive problem solver that thrives in a fast pace and ever changing environment
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.