True Title: Lifecycle Marketing Manager VR Studio Store
Approved Meta Remote Locations: Baltimore MD 130.25 Boston MA 140.56 Houston TX 130.25 Los Angeles CA 140.56 and San Diego CA 130.25.
PRESCREENING QUESTIONS **Required - please put at the top of candidates' resumes**:
1. Have you been in a role where you primary responsibility was to deliver marketing emails in a B2C capacity?
2. Have you built user journeys such as welcome journeys or onboarding journeys for consumer products?
3. Are you comfortable working in a highly cross functional role?
Metas mission is to give people the power to build community and bring the world closer together. Through our family of apps and services we're building a different type of company that connects billions of people around the world gives them ways to express what matters most to them and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach people at Meta are builders at heart. Our global teams are constantly iterating solving problems and working to empower people around the world to build community and connect in meaningful ways. Together we can help people build stronger communities - we're just getting started.
Meta Reality Labs Meta RL is devoted to creating a diverse environment and is proud to be an equal opportunity employer. At Meta RL our goal is to explore innovate and design novel interfaces and hardware subsystems for the next generation of virtual augmented and mixed reality experiences.
We are looking for a skilled and motivated Lifecycle Marketing Manager to join our team. This role is strategic cross functional and analytical. The ideal candidate will have experience planning executing and optimizing 1:1 communication in channels such as email web push notifications w/ paid surfaces being a plus. This role is responsible for aligning organizational objectives with Lifecycle Marketing strategies to deliver meaningful impact. This candidate must be comfortable working in a startup environment leading cross functional teams reading and interpreting performance data and developing insights for program optimization. This role will work with a diverse and highly interdisciplinary team with access to cutting edge technology resources and testing capabilities.
Responsibilities:
Own and deliver the Quest Lifecycle Marketing strategy for our store and 1st party content Oculus Studio
Support key initiatives focused on delivering value to our VR users through content and store promotions
Develop manage and optimize lifecycle programs focused on user retention and monetization
Enable capabilities that maximize user retention and monetization
Develop lifecycle marketing and content strategies to support the evolution of our Lifecycle program including email push and in-app notification channels.
Contribute to integrated marketing strategies and plans including launches promos
Partner with data science to optimize campaign performance through data insights
Manage channel operations with XFN partners to flawlessly deliver lifecycle programs
Manage agency/vendor partner relationship resources to deliver effective creative
Own and manage a test and learn agenda to improve channel performance.
Effectively partner with cross-functional teams Brand Creative Data Science and Data Engineering to support and enhance our lifecycle programs
Liaise with outside vendors including deliverability services and Mar-tech vendors
Develop and share channel performance and insights on a regular basis
Qualifications:
6 years experience in CRM B2C working across strategy implementation and ongoing optimization
Bachelors degree or equivalent work experience. A degree in Marketing Mathematics Economics and Business Administration preferred.
Ability to juggle multiple priorities under pressure and tight deadlines in a fast paced highly matrixed environment
Experience working in highly matrixed organizations
Experience working with agencies to deliver creative assets
Experience working with technical teams product engineering decision science to scope work needed to build lifecycle campaigns
Ability to drive initiatives at both a strategic and execution level
Ability to work through ambiguity
Enjoys working closely with many cross-functional teams
Demonstrated quantitative analytical ability
Comfort in an entrepreneurial environment
Passionate about gaming VR and the future of the Metaverse
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.