REMOTE - Business Analyst (Performance Management)

Post Date

Mar 20, 2023

Location

Los Angeles,
California

ZIP/Postal Code

90017
US
Jun 28, 2024 Insight Global

Job Type

Contract,Perm Possible

Category

Business Analyst (BA)

Req #

DAL-611206

Pay Rate

$44 - $66 (hourly estimate)

Job Description

A Fortune 500 client is looking for a dynamic and creative candidate to join us as a Business Analyst - Performance Management in the Customer Relationship Management organization. The ideal candidate is an experienced analyst with a background in subscription-based or media marketing with an eye for detail. The specific roles and responsibilities of this position include the following:

* Develop a strong understanding of the current subscriber base while identifying cohorts most likely to churn. This person will be a key member in engagement and communications strategy and expected to have strong self-starter skills.

* Work cross-functionally with Marketing, Analytics, and Finance teams to help the company understand campaign impacts from both a marketing and financial perspective

* Understanding the differences between subscriber base cohorts and how that affects business case assumptions, inputs, and overall outputs/impacts

* Work on Ad Hoc analysis while juggling multiple campaigns that are in different phases while meeting multiple deadlines

* Present strategy and impacts to upper management and stakeholders. The ideal candidate will have strong data visualization and PowerPoint skills.

Identify gaps within department processes and can ideate and implement creative solutions to improve workflow within Engagement, Communications & CRM team

Required Skills & Experience

Must Haves

-3+ years of experience deriving insights from large datasets relating to marketing strategy + customer engagement

-Experience analyzing subscriber viewership trends, churn risk for subscriber cohorts, and reach by channel for Engagement Strategy

-Experience developing marketing campaign strategies that increase engagement and decrease churn

-Strong understanding of incrementality, test and learn principles, and subscriber churn metrics

-Familiarity of targeted customer communication channels

Nice to Have Skills & Experience

Plusses

-Entertainment/media industry experience

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.