Job Description
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team creates marketing initiatives across the entire Snap Inc. ecosystem.
We're looking for a sharp, action-oriented Marketing Technology Associate to join Team Snapchat and hit the ground running! You will have the opportunity to engage, learn, and grow within a variety of key workstreams that are critical to the operational success of our Marketing Department.
What you'll do:
Exhibit a working knowledge of the department's key marketing technology systems, and execute critical marketing technology projects and tasks in an independent, timely and proficient manner.
Partner with Marketing and external stakeholders to program manage Marketing Operations & Automation projects; involves requirements gathering, collaborating with internal and XFN stakeholders, coordination/scheduling, providing updates, and generally driving projects from start to finish.
Identify and trouble-shoot issues as they arise (offering solutions and recommendations where possible).
Act as the source of truth for any and all Email Marketing and CMS needs for the Marketing department as a whole.
Manage projects across various marketing technologies, and provide proactive, strategic support to the broader Marketing team around these systems in order to effectively execute on planned marketing initiatives. Specific focus areas would include:
Email Marketing (Salesforce Marketing Cloud)
Design, develop, test, and deploy all email marketing campaigns using Salesforce Marketing Cloud; ensure emails are optimized, user and mobile-friendly, templates are accurately configured, and timely deployments
Build and implement process for intaking email marketing campaign requests and pipeline management
Build and optimize automations and journeys within Salesforce Marketing Cloud
Monitor and analyze email performance; report key metrics to Marketing stakeholders and external collaborators as needed
Ensure that all elements required for successful email deployment are accurate and in place before delivery including proofreading emails for brand guideline adherence, meeting strict deadlines for email review and communicating changes to relevant stakeholders in a timely manner
Lead design and production of all email templates working closely with agencies and internal creatives on layout; manage multiple templates and optimizes their use based on performance and in accordance with GDPR regulation
Schedule email sends and manage the email calendar
Help implement new CRM programs as we expand usage of Marketing Cloud to new segments
CMS (Contentful)
Develop proficiency in our content management system used to manage all Snapchat websites
Leverage advanced proficiency to publish new marketing content to our various websites across multiple verticals
Create a process to streamline intake of web requests/edits
Required Skills & Experience
Completed Bachelor's degree, preferably in Marketing
3+ years of relevant experience across CRM and CMS platforms
Prior experience working with email marketing automation platforms including Salesforce Marketing Cloud, preferably in similar role
Proven experience with project management collaborating with multiple stakeholders
Comfort with strategic thought leadership and hands-on keyboard executional efficiency
Strong knowledge of HTML/CSS and A/B Testing
Bonus points for comfort with SQL
Strong proofreading and editing skills required
Salesforce Marketing Cloud Email Specialist certification a plus
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
Prior experience with a CMS or Website builder
Strong interpersonal skills including the ability to handle multiple requests from stakeholders, competing priorities, and frequently changing deadlines
Must have excellent time management skills and attention to detail
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.