Senior Product Marketing Manager

Insight Global is seeking a Senior Product Marketing Manager to lead the go to market (GTM) strategy for an AI first B2C SaaS platform at a global leader in AI solutions for content marketing and distribution. The ideal candidate brings deep B2C SaaS experience, is highly data driven, and is naturally curious about customer behavior and market dynamics. This individual is comfortable forming strong opinions based on data, translating insights into action, and remaining fluid in a fast moving startup environment. They balance logical thinking with creative problem solving and are excited to help build and shape this role — and the broader marketing organization — from the ground up. Startup and zero to one experience is essential.
Responsibilities
• Lead end to end go to market strategy for an AI powered B2C SaaS product
• Define positioning, messaging, and launch strategy across products and features
• Partner closely with Product, Growth, Creative, and Leadership teams
• Use data and customer insights to inform strategy, prioritization, and iteration
• Apply AI tools to accelerate insight generation and scalable marketing execution

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

• 5+ years of experience in product marketing or a related SaaS growth/marketing role
• Proven track record of zero to one and one to many GTM successes
• Strong experience bringing high value AI enabled products to market
• Demonstrated ability to operate in fast paced, ambiguous environments
• Highly analytical, with the ability to form opinions and solutions from data

• Domain fluency in the creator economy, media, or music industries

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.