Sr Digital Analyst

Insight Global is looking for a Sr/ Lead Digital Analyst to join one of North America largest athleisure wear companies. This role requires a high-performing analyst with a strong sense of ownership, critical thinking, and the ability to operate independently while coordinating with cross-functional teams. The analyst will lead discovery and validation efforts across multiple data platforms, with a focus on Google Analytics and Adobe Analytics supporting website initiatives. Day to day responsibilities include:
Data Validation & Implementation Oversight
Lead the implementation and validation of GA4 to match the breadth of Adobe Analytics event tracking.
Ensure parity between Google Analytics and Adobe Analytics, particularly for marketing funnel tracking.

Data Analysis & Insight Generation
Compare website visit metrics across platforms (GA4, Adobe Analytics).
Use SQL (BigQuery) to extract and segment data, identify discrepancies, and investigate root causes.
Conduct discovery exercises to understand data deltas (e.g., mobile vs desktop traffic differences).

Cross-Functional Coordination
Collaborate with marketing, ecommerce, and technical teams to ensure accurate data collection and reporting.
Provide direction and clarity to stakeholders without direct reports.

Reporting & Communication
Deliver meaningful insights and recommendations based on data analysis.
Communicate complex analytics concepts clearly, including platform-specific nuances (e.g., bounce rate calculations in GA4).

Problem Solving & Proactive Ownership
Identify and report issues proactively.
Navigate ambiguous timelines and evolving project scopes with confidence and adaptability.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

5+ years in analytics, with a proven track record of delivering insights across multiple data sources.
Deep subject matter expertise in Google Analytics (GA4), including platform mechanics and implementation.
Strong SQL skills, especially with BigQuery (Snowflake experience is a plus).
Technical Proficiency: Google Analytics (GA4), BigQuery, SQL (must-have)
High degree of ownership and responsiveness.
Strong critical thinking and analytical skills.
Ability to manage a broad scope of topics and context-switch effectively.
Comfortable working with ambiguity and evolving project requirements.

Experience in retail analytics or ecommerce environments.
Familiarity with funnel analysis and marketing attribution models.
Experience leading or contributing to GA4 implementation projects.
Adobe Analytics , Google Tag Manager, Looker Studio

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.