Director of Business Development and Marketing

Insight Global is looking for a Director of Business Development and Marketing to join a cleantech company with a global reputation for delivering transformative solutions in both the electric power industry as well as the transport sector, on-site in Surrey BC. The Director of Business Development and Marketing will be tasked to elevate the client as a trusted innovation partner providing solutions, specialized testing, and technical expertise for a safe and sustainable energy future. As the Director of Business Development and Marketing, you will be part of the leadership team that will work towards the growth of the company by identifying business opportunities and expanding their customer base. You will be leading a team of marketing and business development professionals to implement marketing strategies and develop new business partnerships.



Key responsibilities:

* Develop and expand marketing strategies to promote services and products in North American and international markets

* Identify and pursue new business opportunities in the electrical utility industry, with specific focus on the emerging Hydrogen market

* Proactively monitor market trends that will result to new business opportunities, increased revenue, and contracts with clients

* Perform market research and competitor analysis to support decision making and work with leadership team towards obtaining an increased market share

* Collaborate with other departments, such as engineering, testing, operations and manufacturing to ensure that services and products meet the needs of our customers

* Manage, set objectives, and motivate sales and business development professionals in the design and implementation of comprehensive marketing strategies including the development of marketing material, website, and market engagement through social media channels

* Manage, develop long-term action plans, and create customer satisfaction-related reports based on data collected from customer satisfaction survey

* Analyze the sales forecast and supports the generation and presentation of forecast-related reports

* Strengthen industry partnerships with key industry players and infrastructure operators

* Assess and advise on potential joint venture structures or consortia to promote or deliver large scale hydrogen opportunities

* Travel is required to client sites, conferences, and events

* Bachelor's degree in Engineering (preference), Business, Marketing, or equivalent field

* 10+ years proven sales experience including business development and marketing in the electrical utility industry a focus on the emerging Hydrogen market

* Strong competency in identifying profitable business opportunities and potential clients particularly focused on international markets (at minimum the United States and Canada)

* Proven ability to lead and motivate a team of marketing and business development professionals

* Advanced knowledge of business development, marketing strategies, and brand expansion

* Competency in negotiating and closing business deals as well as managing proposals and negotiating contracts

* Exceptional ability to analyze market trends, competitors, and customer behavior

* Excellent organizational and time management skills

* Strong competency in identifying profitable business opportunities and potential clients

* Experience with CRM implementation

* Master's degree (preference to an MBA)

* Asia and Europe market experience

* Previous experience in engineering consulting

* Modern marketing knowledge or capabilities (ex. social media marketing)

* Experience managing union employees

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.