Director of Demand Generation

Insight Global is seeking a Director of Demand Generation to join a global B2B SaaS organization on a permanent, hybrid, 2-3 days a week on site position in Calgary, Alberta. This leader will own the end‑to‑end demand generation strategy, execution and will drive data‑driven marketing initiatives focused on lead generation, customer acquisition, cross‑sell, and retention, while owning the global marketing funnel and pipeline quality.

This role partners closely with Product, Product Marketing, Brand, Sales, Sales Operations, and Customer Success to execute multi‑channel campaigns aligned to the company’s go‑to‑market strategy. The ideal candidate is an out‑of‑the‑box thinker with deep experience in B2B SaaS demand generation, strong people‑leadership skills, and the ability to scale global programs across regions.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

• 10+ years of experience in B2B demand generation / digital marketing
• 5+ years of experience in a SaaS (Software as a Service) environment
• Proven expertise across:
○ Demand generation & lead generation
○ Product marketing and digital marketing
○ Content marketing, paid digital channels, and social media advertising
○ Events, trade shows, and field marketing
○ CRM and marketing automation platforms
• Experience planning and executing multi‑channel global marketing programs
• Strong proficiency with marketing and sales automation systems
• Experience managing and leading teams of 4–6 people in a senior manager or director‑level environment
• Demonstrated ability to collaborate cross‑functionally with Product Managers, Customer Support, Sales, and Sales Operations
• Strategic, data‑driven mindset with strong analytical and KPI ownership

• Experience supporting global or multi‑region GTM motions
• Strong background in ABM strategy and execution
Experience scaling demand generation in high‑growth SaaS environments

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.