Job Description
• Build and evaluate Marketing Mix Models to guide marketing investment and budget decisions.
• Apply attribution, incrementality testing, and causal inference methods to measure marketing performance.
• Develop performance forecasts and budget optimization analyses.
• Translate complex methodologies and findings into clear recommendations for senior marketing and business leaders.
• Partner with stakeholders across functions, geographies, and U.S.-based teams.
• Serve as a strategic thought partner while providing hands-on technical review for complex analytical work.
• Develop team members and help drive delivery within a distributed team environment.
• Build practical measurement frameworks that marketing leaders can use to make decisions.
Maintain a high standard for analytical rigor while balancing business needs and delivery timelines.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
• 6–10 years of hands-on experience in data science, marketing analytics, or applied measurement.
• Deep expertise in Marketing Mix Modeling, including methodology, tooling, business integration, and stakeholder communication.
• Strong knowledge of marketing attribution, incrementality testing, and causal inference.
• Experience with geo-testing, difference-in-differences, synthetic controls, and uplift modeling.
• Experience with marketing performance forecasting and budget optimization.
• Deep proficiency in SQL and Python or R.
• Experience working in production analytics environments.
• Proven ability to manage and influence senior stakeholders across functions and geographies.
• Strong executive communication skills, including presenting technical findings and business implications to senior leaders.
• Ability to lead, develop, and technically review the work of team members.
Comfortable collaborating with U.S.-based counterparts in a globally distributed environment.
Nice to Have Skills & Experience
• • Experience with offline marketing analytics, brand measurement, or upper-funnel attribution.
• Experience scaling or modernizing legacy marketing measurement infrastructure.
• Familiarity with dbt, Databricks, Snowflake, Airflow, or similar data platforms.
• Experience building or managing analytics teams across multiple geographies.
Background in a global technology company, Indian consumer technology company, data-driven marketing organization, or specialized analytics firm.
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.